Introducing FamX as a spending account for everyone, while rechristening FamPay to FamApp
Main considerations - The new brand and logo system should work across multiple touchpoints - app nav icon, the new FamX card, packaging design, GTM campaigns, social media feeds, physical prints (banners). The brand should differentiate itself substantially enough from the plethora of X identities online - while still staying appealing to the original TG of FamPay - teens. It should also broaden the overall brand perception the parent brand Fam and possible suffixes as features - FamX, FamPlay, FamApp, etc.
