Branding for NamasPay - Cashless UPI payments for foreign travellers in India

Branding (logo + colours + app visual system) for NamasPay . Design system needed to 1. Speak to foreign travellers including their existing cultural touchpoints & knowledge of India. 2. Ensure that the concept of UPI payments/QR codes is easily understood which is a new concept for them. 3. Visually be travel related + ‘desi’ + welcoming as an identity and have a certain link to Digital Bharat and represent India in all its tech enabled avatar.

website here | app here

Team: Yash Arora, Aishwarya Nayak & Aadesh Uikey