ProjectX - GTM campaign for the FamX rebrand

The aim to re-inforce the term FamX and explain how its a 1. spending account and 2. its for everyone. The focus was also on showcasing the entirely overhauled user interface right from animations, sonic branding and more. And finally launching the all new FamX card.

The construct was to tease the launch via a hype campaign called ‘Project X’ - where certain members of the TG were selected for a mission to build the greatest app ever via user generated content