Digital marketing campaigns centered around generating awareness for FamPay (now FamApp)
Working with a host of influencers - Kusha Kapila, Tanmay Bhat, Tarini Shah, Vishnu Kaushal, Gamerfleet, Mermaid Scales, Agastya, Triggered Insaan, Saurabh Ghadge, Samay Raina, Saloni Gaur, Slayy Point and more
The campaigns mainly focused on - driving awareness of FamApp (then FamPay) as a “payment app for teens” focusing on the hassles of carrying cash or running to parents for payment OTPs while also building trust in parents.
project role (various): Motion/video/shoots with astons/backgrounds/graphic (+ campaign ideation)