During my stint at Tata Elxsi* I had the opportunity to work on a vast range of projects ranging from Packaging design, Spatial design to Systems and Strategic design. The products included FMCG packaging, Fitness wearables, Portable electronics, Medical devices, handheld Medical portables, various Packaging design challenges - from bottles to retail displays, Home appliances, Car media consoles and products for Baby care.
I had the opportunity to work on speculative design for one of the biggest MNCs in the world and system design for an International Tech giant. In the 1.5+ years of experience at the studio I worked on more than 25 projects, as a lead in majority of them.
*voted India's Best Industrial Design Studio 2016 by IBDS Awards 2016
1. Worked on multiple designs for a range of ceiling fans, specifically the hub, canopy and trim design - which form the essential aesthetic package. The brief was to make detailed designs which would stand out in the market and boost the sales of a new brand. The designs have started to be rolled out in the market with a couple of designs in stores now.
Designs were developed with a range of CMF options for the consumers. The final designs were detailed for manufacturing with all the considerations.
2. Worked on a disruptive Dental Hygiene product which would create a new category in the industry. The product was aimed at the Indian market and was an attempt to capture and accommodate the various dental hygiene habits of urban and rural India. The exploratory phase of the project has been shown in form of sketches.
Owing to NDA restrictions, most of the 25+ projects cannot be displayed here. However a couple of projects have been featured above to give a gist of my experience at the studio.